Issue: CC108
23rd November 2022

Rules of acquisition

A Ferengi guide to trading

All illustrations by CC

Star Trek’s Ferengi, who are often thought of as a reflection of present-day humans, live by the Rules of Acquisition – a collection of 285 sacred proverbs.

The Five Stages of Acquisition. Infatuation, justification, appropriation, obsession, resale.
1Once you have their money, you never give it back
3Never spend more for an acquisition than you have to
9Opportunity plus instinct equals profit
18A Ferengi without profit is no Ferengi at all
22A wise man can hear profit in the wind
27There’s nothing more dangerous than an honest businessman
39Don’t tell customers more than they need to know
57Good customers are as rare as latinum – treasure them
62The riskier the road, the greater the profit
74Knowledge equals profit
85Never let the competition know what you’re thinking
98Every man has his price
103Sleep can interfere with opportunity
141Only fools pay retail
153People will buy anything… especially junk
184A Ferengi waits to bid until his opponents have exhausted themselves
214Never begin a business negotiation on an empty stomach
218Always know what you’re buying
239Never be afraid to mislabel a product
272Always inspect the merchandise before making a deal