Page 12 - The Collector's Companion: Issue CC103

Dating N.B All label versions had
variations, different colours,
type variations (different ‘s’
shapes, proportions etc.) and
1930s-2000 many cases of St Michael
being printed out of alignment
with the box.

Labels embroidered Dress sizes SW, W,
Banner variant (above) WX-OS and XOS

Green shield variant Late 40s - Dress
‘42 - ’52 - CC41 label sizes B-J, L and M
is often included

‘51 - Script logo introduced 1951 - Bra sizes
Small, Medium
& Full
1957 - Dress sizes
12-26, S[hort]12 etc.

Script usually inside box 1962 - Size 10
Made in Britain or Gt. Britain introduced
Mid ‘60s - ® instead of REGD. 1969 - Bra sizes
‘68 - Care labels introduced A-D phased in

‘70 - ‘Made in the UK’ phased in By 1973 - size
June ‘72 - CA codes introduced inside red circle
Embroidered labels phased out c1974 - Metric
measurements
included

Script straight, ® in top corner Size in white on
‘84 - UPC printed in yellow box colour background
1985 - Skirt length
no longer in inches
(Short etc.)

Late ‘90s - M&S included and 1990 - Size 8
more prominent than St Michael introduced
2000 - St Michael discontinued

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